Video Game Tuesday: The Importance of Timing

This week for Video Game Tuesday I’m going to talk about why doing certain things pisses off players and how to avoid them. It’s all about The Importance of Timing!

Timing? Yes, Timing. It’s pivotal in making the most money and keeping your player base happy. It’s also why people hate Bungie so much in regards to Destiny and it’s sequels content, or rather lack thereof.

Keeping to a schedule: If you commit to a schedule, and especially if you do so publically and on record, you have to keep to it to the best of your ability. Bungie for example promised frequent content updates for Destiny and it’s various sequels, but it’s frequently and often quite lacking. In particular is the dearth of meaningful content being released regularly, which is always a death sentence for an MMO. It’s why Wrath of the Lich King was the last great World of Warcraft expansion before the disaster that was Cataclysm. The content drought was incredibly long in between Wrath of the Lich King’s final patches and Cataclysm, and that was unacceptable in terms of business. The fact that Cataclysm was highly despised as well did not help matters and led to a significant decrease in subscription numbers for the game. And by regular releases, I mean in periods of no longer than two to three months, which is the acceptable amount of time most games have content updates. Final Fantasy XIV has a major patch about every 3 months, and in between those patches are smaller content patches that add additional content. Compared to a game like Destiny 2 whose first content update post launch happened 3 months and was universally despised and you can see why timing is everything in business.

So what about other games? Well other games, in particular games like Fate/Grand Order’s NA client which is two years behind the original JP client, the community has a general sense of what the hell is going on and what is coming out when. That all went to shit when Aniplex decided to move the Paid Gacha pull, where you paid ~$30 to get a guaranteed SSR servant, two months earlier and left out on two highly sought after servants in that banner, Mordred and Jack the Ripper. It’s a move that would have been acceptable if that was an NA exclusive event, but it was a replacement for the typical New Year’s Paid Gacha that occurs yearly for the JP client. So it pissed off a ton of people, including myself. Not only would it have made a ton of business sense to have both those Paid Gacha occur, in addition to the delayed Anniversary Gacha that just happened a couple weeks ago, but it alienated and upset many people.

In addition Fate/Grand Order’s localization team seems to think that announcing content updates at Anime Conventions is a smart move. That’d be acceptable if they lined up to the expected schedule that the community projected, but they didn’t. They let the NA Client fall 4 weeks behind schedule just to announce an event at an Anime convention that at most .01% of the player base went to. It was just another insult in a long line. Such things could’ve been avoided if they remembered how important Timing is.

So that’s it for this week’s Video Game Tuesday. I’ll close out with a quote from Wit from the Stormlight Archives that puts it best. “What is it we value? Innovation. Originality. Novelty. But most importantly…timeliness. I fear you may be too late, my confused, unfortunate, friend.” 

Video Game Tuesday: What’s Going On With F/GO?

This week for Video Game Tuesday I’ve got an open question to the people at both Aniplex of America and Delightworks. I’m asking What’s Going On With F/GO?

Huh?: So for my readers here’s a brief explanation. In the past few months, the Fate/Grand Order community in North America has been growing more and more upset with the handling of the game by Aniplex of America. In particular Albert Kao, the Localization director for the NA Client has been getting a ton of flak, not least of which occurred very recently when he handled the Anime Expo panel incredibly poorly and unprofessionally.

If you want some proof just go to the Grand Order subreddit and look at all the posts complaining about Albert and his absolutely unacceptable behavior at that panel. In addition many fans are upset at being treated like crap compared to other servers, like China, not to mention the blatant favoritism shown towards the JP players. The latest insult in a series going back to Thanksgiving is the fact that the playerbase was screwed out of 20 Saint Quartz, the in game currency that you can pay real money for, for the recent Anniversary. The issue with this is that the anniversary was pushed back from the actual anniversary date of June 28th to be announced at the Anime Expo panel. Another inflammatory move that makes no sense to many players of the game, including myself. There are possible reasons, but those reasons all come down to a series of events that could have been easily avoided if they didn’t do a certain thing. And that was announcing things at Anime conventions. But that’s a topic for next week.

So here’s my question to Aniplex of America, what the hell are you doing? Many people understand how poorly Japanese companies can treat foreign markets, the whole Gaijin bigotry plays a huge role in this. But this has gone on many times and frankly it’s insulting to not only the playerbase, who you ought to be keeping very happy, but also the people who you invited to your panels who were subject to a man who looked like he had just shown up after panhandling for a day in the seedier neighborhoods of Los Angeles heading the panel. Do I expect an answer to my question? Nope, because at the end of the day I’m just a small time gaming journalist who can be very acerbic at times.

That’s it for this week’s Video Game Tuesday.